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GAA Fans Asked to put Hurling Skills on Film for Charity - Bord Gáis Energy Launches ‘Pass it On’ Viral Campaign

27.07.09

Bord Gáis Energy GAA Hurling U21 Ambassadors in Croke ParkBord Gáis Energy GAA Hurling U21 Ambassadors in Croke Park

Bord Gáis Energy, sponsors of the Bord Gáis Energy GAA Hurling U-21 All-Ireland Championship, have launched a brand new website and with it a viral campaign that is set to take the summer by storm.

The ‘Pass it On’ campaign will have GAA stars and fans pucking their sliotars en masse over the next few months while at the same time raising much-needed funds for Temple Street and Crumlin Children's Hospitals.

www.breakingthrough.ie features the ‘Pass it On’ video which sees a sliotar being passed around the country and beyond, starting with Bord Gáis Energy Ambassador Joe Canning in Portumna and on to sports stars, celebrities and members of the public in a variety of unusual settings. The likes of Grand Slam winner Shane Horgan, Dublin star forward Bernard Brogan, RTÉ's Marty Morrissey and Ireland soccer international Stephen Hunt have all contributed so far.

Bord Gáis Energy have set up a starting fund of €10,000 for Crumlin Children's Hospital and Temple Street Children's Hospital and have pledged to donate an additional €2, to be split between the charities, for every video clip that is uploaded onto the site by the public.

There will also be a number of competitions running with top class prizes to be won based on the creativity of the footage uploaded. Prizes include hurling gear signed by Joe Canning and the team of Bord Gáis Energy Ambassadors, Canon FS100 Flash Memory Camcorders and an overall prize of a weekend break to a top European destination.

Ger Cunningham, Sport Sponsorship Manager, Bord Gáis Energy said, “We are really hoping the ‘Pass it On’ campaign will capture the public imagination this summer and take on a journey of its own. You don't have to be a hurler to have a go and it's easy to upload a clip onto the site. The prospect of being able to help two very worthy causes at the same time should be a massive incentive, not to mention the array of prizes on offer.

“All the clips will eventually be edited together into a complete piece of film and the quirkier they are the better. I have no doubt the people all over Ireland will submit some imaginative contenders.”

Janet Dunphy, Fund and Donor Manager at the Children's Medical & Research Foundation, Crumlin said, “We are delighted to be involved in the ‘Pass it on’ campaign with Bord Gáis Energy and their efforts to raise funds for seriously ill children. In asking people around the country to donate their time and energy to get involved, we have an opportunity to help children receive the care that they deserve while having fun and promoting our national sport at U-21 level. We wish all the counties involved in the championship the very best of luck and ask all budding hurlers to join the campaign and showcase their skills.”

Denise Fitzgerald, CEO, The Fundraising Office, Temple Street Children's University Hospital said, “We are delighted to be partnering with Bord Gáis Energy for this very innovative campaign. We rely heavily on support such as this to continue to achieve our fundraising goals every year and would encourage everyone to get behind the campaign.”

For full details of how to become involved, visit www.breakingthrough.ie

Contacts

Stiofáin MacDháibhéad,
Bord Gáis Energy
Tel: 01 6021116
Mobile: 087 7991206
Email: smacdhai@bordgais.ie
www.bordgaisenergy.ie

Claire Turvey / Mick O’Keeffe / Martin McGourty
Pembroke Communications
Tel: 01-6496486