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Bord Gáis Energy Social Media Awards

18.05.12

Vodafone Ireland, National Lottery and Lidl Ireland among winners at the 2012 Irish Social Media Awards

Spin 1038 winners of two categories

Social media glory was this evening awarded to a selection of Irish companies at the 2012 Bord Gáis Energy Social Media Awards. The awards which took place at the Mansion House in Dublin honoured businesses who have demonstrated innovation in their use of social media in business over the past year

Winners on the night included Discover Ireland, who was recognised for its use of social media as a state body, whilst The Cork Opera House took top honours in the hugely competitive Facebook page for a non-profit organisation category.

Irish motoring website, Carzone, took the award for best mobile application, whilst web solutions company, Blacknight won the category for best business blog.

A new category added to the awards this year was the best use of social media in an election and was won by the Labour Party Campaign.

Spin 1038 were out in force at the awards snapping up two of the most competitive categories. They won best managed Facebook page (business owner) and best business use of Twitter (marketing & sales).

The Grand Prix award for the company who demonstrated the best overall use of social media went to Vodafone Ireland, who also picked up two awards earlier in the night for the best use of video as part of their social media strategy and customer care using social media.

Commenting on the winners Damien Mulley, founder of the Irish Social Media Awards: "Despite us being only in our terrible twos, the baby that was the Social Media Awards has certainly matured with a large amount of established brands entering and winning this year. The high standard of entries received proves that there are some extremely talented and creative businesses in the country. The aim of these awards is to recognise talented businesses in online engagement and innovation and I think we have successfully achieved that this evening.”

Digital and Social Media Manager at Bord Gáis Energy Eoin Ó Súilleabháin said: “Bord Gáis Energy is delighted to be sponsoring these awards for the second consecutive year. It is great to see both well known brands and smaller organisations with varying budgets be commended for their highly successful social media strategies.”

Award winners are as follows:

1. Facebook Page for a Business (Non Campaign)
Winner: National Lottery

2. Facebook Page for Non profit/organisation
Winner: Cork Opera House

3. Facebook Page for a Business (owner managed)
Winner: Spin 1038

4. Integrated Facebook Campaign
Winner: Lidl Ireland

5. Best Business Twitter - Marketing/Sales
Winner: Spin 1038

6. Best Business Twitter account - Support, CRM
Joint Winners: Irish Rail and Eircom

7. Best Business Twitter Campaign
Winner: Buyers Broker

8. Best Blog of a Business
Winner: Blacknight

9. Video/Video Campaign
Winner: Vodafone Ireland

10. Online PR Campaign
Winner: OMG! Jedward's Dream Factory

11. Use of Social Media by State Body
Winner: Discover Ireland

12. Best Mobile App (Marketing)
Winner: CarZone.ie

13. Best use of SM for a sponsorship campaign
Winners: o2 Rugby

14. Innovative Use of Social Media:
Winner: Brando Tweetsweets

15. Integrated Social Media Campaign
Winner: Electric Ireland

16. Customer Care using Social Media (Integrated)
Winner: Vodafone Ireland

17. Social Media Effectiveness
Winner: Lidl Ireland

18. Election
Winner: Labour Party

19. Agency
Winner: WHPR

20. Grand Prix
Winner: Vodafone Ireland

For further information, please contact:

Eimear O’Connor, Pembroke Communications: 087 2604085/
eimear@opembrokecomms.ie/ @eimsoconnor

Nicola Scott, Pembroke Communications: 086 8817855
nicola@pembrokecomms.ie/ @sickola

Eoin Ó Súilleabháin, Digital & Social Media Manager, Bord Gáis Energy: (01) 233 5245
eosuille@bordgais.ie/ @eoinos