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Bord Gáis Energy GAA Hurling U-21 All-Ireland Championship Launched
First ever Gaelic Games Player Cam to feature as part of campaign

25.05.11

The 2011 Bord Gáis Energy GAA Hurling U-21 Championship was launched at Croke Park today, ahead of the Championship opener in Munster between Waterford and Tipperary on June 1st. At the launch, sponsors Bord Gáis Energy announced that this year, with broadcast partners TG4, the Bord Gáis Energy GAA Hurling U-21 Championship will feature the first ever player cam to be used in Gaelic Games television coverage.

The Bord Gáis Energy team of ambassadors was also announced and this year includes Darach Honan (Clare), Noel McGrath (Tipperary), William Egan (Cork), David Burke (Galway), Dublin captain Liam Rushe, Noel Connors (Waterford) and Conor Fogarty of Kilkenny.

In addition, former Waterford hurler Ken McGrath joins Bord Gáis Energy Sports Sponsorship Manager and Cork legend, Ger Cunningham, RTÉ’s Marty Morrissey, Micheál O Domhnaill of TG4 and U-21 All-Ireland winner Joe Canning on the Breaking Through Player of the Year judging panel.

Speaking at the launch Criostóir Ó Cuana, Uachtarán Chumann Lúthchleas Gael, said,“In the coming weeks and months the Bord Gáis Energy GAA Hurling U-21 Championship will come into sharp focus providing us with eagerly anticipated top level hurling and a glimpse of some of the most promising young hurlers in the game.

Long summer days, big midweek games and high scoring epics have all become hallmarks of this championship and the memorable campaigns of recent seasons underline the importance of this competition to all counties who harbour ambitions of capturing the top honours.

That this championship is played in tandem with the senior competition adds further to the allure of it as we chart the progress of those senior players who are still eligible to play at this grade.

We look forward to working with Bord Gáis Energy in the coming months knowing they are as excited and passionate about the competition as we are and I am sure they will bring the same energy and innovation to the promotion of the games as they have in recent seasons.”

Ger Cunningham, sports sponsorship manager at Bord Gáis Energy said, “It’s hard to believe that this is the third full year of our sponsorship of the U-21 Hurling Championship. Once again, in planning the campaign we have been intent on pushing new and innovative initiatives and we are delighted to announce that this year’s Championship will bring the first ever player cam to Gaelic Games television coverage. I’d like to thank TG4 for their help in allowing us to make this possible.

I am also very happy that this year, following discussions with the GAA at provincial level, the fixture schedule has been adjusted to ensure that there are no major fixture clashes. It means that the Munster semi final between Waterford or Tipperary and Cork will be broadcast live on TG4, which is fantastic for the players involved and for the promotion of the game of hurling.

The past two years have seen some hugely memorable matches at this level, with Clare’s historic victory in 2009 and Tipperary’s completion of the senior and U-21 double last year. I’m looking forward to more of the same this year and hopefully we have another fantastic season of hurling ahead.”

The Bord Gáis Energy player cam will be featured as part of TG4’s live broadcasts of the Munster and Leinster provincial finals, All-Ireland semi finals and the All-Ireland Final and fans will be able to follow the player cam for the whole match online at TG4.tv once the All-Ireland series kicks in.

The 2011 Bord Gáis Energy GAA Hurling U-21 Championship will continue to build its cutting edge presence online through website breakingthrough.ie which will be host to a number of new features, like celebrity Q&A’s and competitions. It will feature an exclusive blog from Joe Canning and other guest bloggers, such as players and experts, will also contribute. Fans can continue to keep track of everything U-21 hurling through the Facebook and Twitter accounts, including @LiveU21Hurling which will feed live commentary of matches during the course of the summer.

Bord Gáis Energy’s match day activity will also play a central part in this year’s campaign with the now famous crossbar challenge providing half time entertainment, in addition to local radio broadcasts and other promotional activity around the grounds.

ENDS

Bord Gáis Energy GAA Hurling

U-21 All-Ireland Championship 2011 Fixtures
Bord Gáis Energy GAA Hurling U-21 Leinster Championship

Wednesday, 8th June:
Quarter Finals
Wexford v Kilkenny
Carlow v Dublin

Wednesday, 22nd June:
Semi Finals
Wexford or Kilkenny v Laois
Carlow or Dublin v Offaly

Wednesday, 13th July: Final (live on TG4 with player cam action)
Bord Gáis Energy GAA Hurling U-21 Munster Championship

Wednesday, 1st June
Quarter Final
Waterford v Tipperary

Wednesday, 20thJuly:
Semi Final
Waterford or Tipperary v Cork (live on TG4)

Thursday, 21st July:
Semi Final
Clare v Limerick

Wednesday, 3rd August: Final (live on TG4 with player cam action)
Bord Gáis Energy GAA Hurling U-21 Ulster Championship

Wednesday, 13th July:
Quarter Final
Armagh v U-21 Hurling Shield Winners

Wednesday, 20th July:
Semi Finals
Antrim v Derry
Down v Armagh or U-21 Hurling Shield Winners

Wednesday, 27th July: Final

Bord Gáis Energy GAA Hurling U-21 All-Ireland Championship

Saturday, 20th August: All-Ireland Semi Finals (live on TG4 with player cam action and full player cam streaming on TG4.tv)
Saturday, 10th September: All-Ireland Final Finals (live on TG4 with player cam action and full player cam streaming on TG4.tv)

For more information

Claire Turvey/Mick O’Keeffe/Marcus Ó Buachalla, Pembroke Communications
01-6496486

Stiofáin MacDháibhéad
Bord Gáis Energy
Tel: 01 602 1116 / 087 7991206

Alan Milton, Communications Manager,
GAA
01-8658614 / 087-9299488

www.breakingthrough.ie
www.gaa.ie