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Bord Gáis Energy and Tesco announce exclusive deal

02.05.12

Bord Gáis Energy customers can use Tesco Clubcard vouchers to pay energy bills and earn points to spend on groceries

Every €5 Tesco Clubcard voucher equals €10 off your Bord Gáis Energy bill

Bord Gáis Energy and Tesco have agreed a unique deal that will deliver valuable benefits to their customers by reducing the cost of energy and grocery bills.

There are two main elements to this innovative partnership:

  • From the 21st May, Bord Gáis Energy and Tesco customers will be able to use their Tesco Clubcard Deals vouchers to make payments against their home energy electricity bills. Every €5 in Tesco Clubcard vouchers will mean €10 off your Bord Gáis Energy electricity bill.
  • Later in the year, Bord Gáis Energy customers will earn Tesco Clubcard points for payments made against their energy bills. Details of this element will be announced later in the year.

This deal is the second phase of a newly launched loyalty programme, the Bord Gáis Energy Reward's Club, which is available at www.bordgaisenergyrewards.ie.

This partnership is designed to deliver genuine value to customers and represents a good fit for both brands, which serve Irish families nationwide. This initiative will be a platform for giving Bord Gáis Energy's 900,000 customers and Tesco's 700,000 Clubcard members savings on their energy and grocery bills as a way of rewarding their loyalty to both companies.

David Kirwan, Managing Director of Bord Gáis Energy said: "The partnership between Bord Gáis Energy and Tesco will give customers great value benefits by reducing energy and grocery bills, which are amongst the most important expenditures for Irish families".

"Last October, we launched a new commercial strategy that moved beyond acquisition to also include a sustained focus on customer benefits. The Irish energy market is the second busiest in the world for customer's changing to new providers and to succeed in this marketplace, we have to offer good value tariffs in addition to valuable benefits to customers. With the best standard rate electricity price in the market, together with benefits such as reductions on energy and grocery bills – we're confident that we're giving customers compelling reasons to stay with Bord Gáis Energy, he continued".

Henry Dummer, Marketing Director, Tesco Ireland said: "We are very excited about this new and innovative partnership with Bord Gáis Energy. For the past three years, we have been developing and enhancing our Clubcard offer, introducing more reward options and giving customers more choice on how they can make their reward vouchers go further. Today's announcement is another significant step on that journey and is the very first time that a retail rewards scheme has teamed up with a major utility provider."

Notes to editors

1. Tesco Clubcard is Ireland's most popular reward scheme with over 700,000 members. Since its launch in 1997, Tesco customers have received over €200 million in Clubcard vouchers. Customers receive one Clubcard point for every €1 qualifying spend in stores or every €2 spend on petrol/fuel in Tesco's 137 stores and 21 Petrol Filling Stations nationwide. Points are issued in the form of a Clubcard Voucher Mailing every 3 months, accompanied by special offers and money off coupons. Tesco Clubcard Deals allows customers to exchange their Clubcard Vouchers for Deals Tokens which can be used in participating restaurants, tourist attractions etc. Clubcard customers can also earn Clubcard points with Tesco Mobile, Tesco Car Insurance, Tesco Credit Card and Tesco Diets.

2.The Bord Gáis Energy Rewards Club is a rewards programme which is exclusive for customers of Bord Gáis Energy. The rewards club currently offers customers a range of ticketing options to the Bord Gáis Energy Theatre including complimentary tickets, discounts and advanced ticketing on a broad range of shows. The Tesco initiative is a second pillar in the rewards club offerings and Bord Gáis Energy will announce further customer benefits at a later date. Further details can be found at www.bordgaisenergyrewards.ie.

For further information, please contact:

Christine Heffernan, Bord Gáis, 087 050 5555
Seamus Banim, Tesco, 0866001149