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Finalists Announced for Bord Gáis Energy Social Media Awards 2013

13.05.13

Jameson Ireland, Bachelors Peas, Waterford Gathering, Hailo Dublin among the finalists

Bord Gáis Energy today announced the finalists shortlisted for the 2013 Social Media Awards which takes place in the Clyde Court Hotel on Thursday, 30th May. Universal Pictures Ireland, Cow and Gate, Dublin Zoo and The Carphone Warehouse are among the companies shortlisted this year.

Organisers received an overwhelming response to the call for entries, with more than 400 entries received from over 200 individual companies. A number of businesses such as RTÉ, Vodafone Ireland, Bachelors Peas, Hailo Dublin and Arnotts are shortlisted in multiple categories.

The awards aim to recognise talent in online interaction, engagement and innovation and highlight best practice and importance of social media in business. Avid tweeter and 2FM presenter Rick O’Shea will act as compère on the night announcing the winners of the 20 competitive categories.

Digital and Social Media Manager at Bord Gáis Energy, Eoin O'Suilleabháin, commented: "We are delighted to continue to support the Social Media Awards which recognise the talent, innovation and outstanding results in social media being achieved by businesses nationwide. The quality of the entries was very impressive and we look forward to announcing the winners on the 30th May."

Damien Mulley, founder of the Irish Social Media Awards, commented: "It is great to see well known and respected brands reaching the finalist list alongside smaller companies and organisations who are working so hard to market themselves online. All entries received were highly professional, creative and extremely results driven."

New category sponsors YouTube and HubSpot have been welcomed by organisers this year, with HubSpot sponsoring the Inbound Marketing/Content Marketing Campaign category and YouTube sponsoring the competitive Best Video Campaign (Non-Broadcast).

The Bord Gáis Energy Social Media Awards 2013 will be held on Thursday, 30th May in the Clyde Court Hotel, Dublin 2. For the full list of finalists or to purchase tickets visit www.socialmediaawards.com

The Bord Gáis Energy Social Media Awards 2013 finalists are as follows: :

  • Best Integrated Social Media Campaign – sponsored by NCI Digital Marketing Certificate:
    • O2 Ireland / #BringOnTheGreen
    • Universal Pictures Ireland / Les Misérables
    • RTÉ Twotube
    • Meteor / Free Data
    • Universal Pictures Ireland / The Hardy Bucks Movie
    • Batchelors Peas Farmers Campaign
    • Electric Ireland / #PoweringKindness
    • Bord Na Móna / Growise
  • Inbound Marketing/Content Marketing Campaign – Sponsored by HubSpot:
    • ReSell Middle East
    • DoneDeal & Web Content Partners – Content Marketing Campaign
    • Renault Carculator
    • Batchelors Peas Farmer of the Year
    • Sage eBooks Campaign 2012
  • Best Social Media Only Campaign (not linked to any other media)
    • The National Lottery / Peggy's Pad
    • Prowlster / Your One-Stop-Read-and-Shop
    • Irish Autism Action / Tweetathon
    • My Funky Baby
    • Vodafone Ireland / Hidden Christmas Characters
    • DAA / Dubliners@DublinAirport
    • Goodall's Modern Irish Cookbook
    • Marks & Spencer Easter Egg Competition
  • Agency of the Year
    • Hunter Communications
    • Ogilvy/WHPR
    • H+A
    • Brand Social
    • Eighty Twenty
    • Radical
    • Refresh
  • Best Use of Social Media by State Body
    • Irish Rail
    • Irish Defence Forces
    • IT Sligo
    • University College Cork
    • Road Safety Authority of Ireland
    • National Gallery of Ireland
    • RTÉ Morning Ireland
    • LookWest.ie
    • RTÉ Bród Club
  • Customer Care using Social Media (Integrated)
    • Blacknight
    • Electric Ireland
    • GoBus.ie
    • Hailo Dublin
    • Meteor Mobile
    • O2 Ireland
    • Road Safety Authority
    • Tesco Mobile Ireland
    • The Carphone Warehouse
    • Vodafone Ireland
  • Best Video/Video Campaign (Non-Broadcast) – Sponsored by YouTube
    • Amnesty Ireland / Healthcare Guaranteed
    • Batchelors Peas Farmers Campaign
    • The Tactics Board
    • Vodafone Ireland / 100,000 Facebook Likes
    • Irish Autism Action / Different Not Less
    • How to Make a Hipster Christmas Jumper
    • DublinTown.ie
    • Horseware / Rugs for Life
    • Glanbia / Avonmore Peak Fresh
  • Best Online PR Campaign
    • Bord Na Móna / #ShortStoryLongNight
    • Cork City Culture Night
    • Horseware / Rugs for Life
    • Funky Christmas Jumpers
    • Arnotts – #arnottShoeGarden
  • Best Use of Social Media for a Sponsorship Campaign
    • 3 Mobile Football
    • Aviva Stadium
    • Electric Ireland / Team Olympics Ireland
    • Vodafone Dublin GAA Hill 16
    • DAA  / Dubliners@DublinAirport
    • Meteor Choice Music Prize
    • AllAboutBusiness.ie / Dragon's Den
    • Eircom GAA Football Championship
    • o2 – Bring on the Green
  • Most Innovative Use of Social Media – sponsored by Sabr Media
    • Arnotts – #arnottShoeGarden
    • RTÉ Bród Club
    • Electric Ireland
    • Irish Autism Action
    • Dublin Airport Authority
    • Irish Heart Foundation
    • Aviva Stadium
    • AA Ireland
    • Tour America
  • Social Media Effectiveness – Conversions, Metrics etc.
    • 3 Mobile Football
    • Batchelors Peas Farmers Campaign
    • Lyons Tea Christmas Hamper Competition
    • RTÉ 2fm
    • RTÉ Morning Ireland
    • RTÉ Republic of Telly
    • Winterval, Waterford’s Christmas Festival
  • Best Mobile App (Marketing)
    • Asthma Coach
    • Bulmers deCider app
    • Permanent TSB
    • Pigsback App.
    • HAILO
    • DoneDeal App iTunes
    • WAA Ireland
    • International Rugby Board laws of Rugby
  • Best Mobile App (Events)
    • Culture Night 2012
    • Kilkenomics Festival 2012
    • The Gathering Gestures
  • Best Blog of a Business – sponsored by .ME Registry
    • AA Ireland
    • Gaumina
    • RaboDirect
    • Hunter Communications
    • Brown Sugar Hair and Beauty
    • Irish National Stud
    • Bonkers.ie
    • Blacknight
  • Best Business Twitter account – Marketing, Sales
    • @dublintown
    • @Warnermusicirl
    • @spinsouthwest
    • @blacknight
    • @RaboDirectIE
    • @DublinAirport
    • @wearecanteen
    • @spin1038
  • Best Business Twitter account – Support, CRM
    • @askpermanenttsb
    • @tescomobileire
    • @SMEcommunity_ie
    • @O2IRL
    • @irishrail
    • @aaroadwatch
    • @eircom
    • @vodafoneireland
    • @HailoDublin
  • Twitter Business Campaign
    • Arnotts – #arnottShoeGarden
    • Bord Na Mona Fuels / @LongNightIn
    • iPhones4Autism.ie / @iPhones4Autism
    • ISPCC Childline / @ISPCCChildline
    • Kronos Incorporated / @KronosInc
    • Laya Healthcare / @LayaHealthcare
    • Sligo Stats / @SligoStats
    • Vodafone Ireland / @vodafoneireland
  • Integrated Facebook Campaign: Page, App, Ads
    • Jameson Ireland
    • Mid-West Spin Bifida Association
    • HSE Quit
    • Apta Club Ireland
    • o2 Ireland
    • Cow and Gate Ireland
    • Funky Christmas Jumpers
    • Warner Music Ireland
    • Hailo Dublin
    • Tour America
  • Facebook Page for a Business (Owner Managed)
    • Funky Christmas Jumpers
    • Cork Independent
    • Vodafone Ireland
    • Music Scene
    • Galway Advertiser
    • SPIN South West
    • Barnacles
    • DoneDeal.ie
    • Republic of Telly
    • Hailo Dublin
    • Sam MacCauley Chemists
    • Kates Kitchen
  • Facebook Page for a Non-Profit/Organisation – Sponsored by The Irish League of Credit Unions
    • Irish Wildlife Trust
    • Look West
    • Irish Autism Action
    • IT Sligo
    • Dublin Zoo
    • Dublin Marathon
    • IT Blanchardstown
    • Focus Ireland
    • Waterford Gathering
  • Facebook Page for a Business (Non Campaign) – sponsored by MailMaker.co
    • Hairy Baby
    • Parcel Motel
    • CountryLife Gardening
    • Ford Ireland
    • A|wear
    • BreakingNews.ie
    • Spin 1038
    • Pigsback
    • Clevermama
    • Cow and Gate Ireland
    • Marks and Spencer Ireland
    • Carphone Warehouse Ireland

For further press information contact:

Kelley Cousins, Pembroke Communications: 086 269 5953 / @kelleycousins / kelley@pembrokecomms.ie
Eimear Brady, Pembroke Communications: 087 260 4085/ @eimsoconnor/ Eimear@pembrokecomms.ie