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Bord Gáis Energy extends sponsorship of the Bord Gáis Energy Theatre

28th August 2018

7-year deal will see Bord Gáis Energy customers enjoy more unmissable theatre experiences.

Bord Gáis Energy today announced the extension of its sponsorship of the Bord Gáis Energy Theatre until 2026 following an agreement with Crownway Entertainment. The venue entertains half a million theatre goers annually with a diverse programme of theatrical experiences.

Under the contract extension, Bord Gáis Energy will continue to have exclusive naming rights, as well as various benefits for its Reward Club Customers. Since the partnership launched in 2012, 81,000 Bord Gáis Energy customers have enjoyed unmissable theatre experiences including VIP nights and access to pre-sale tickets.

To mark the extension of the sponsorship, Bord Gáis Energy is offering Rewards Club members a chance to win a special VIP night experience at the smash hit musical Les Misérables in December. Rewards Club customers can enter at www.bordgaisenergyrewards.ie

Commenting on the sponsorship extension Mark Prentice, Managing Director (Interim), Bord Gáis Energy said: "At Bord Gáis Energy we're committed to offering value and choice for customers, and our sponsorship assets provide us with a platform to reward them with unmissable experiences. Since the Bord Gáis Energy Rewards Club launched in 2012 it has grown to over 275,000 members and given back over €10m in savings to customers.

"The Bord Gáis Energy Theatre has been the cornerstone of the Rewards Club, offering our customers access to the biggest West End shows, musicals, operas, ballets and more. Along with our sponsorship of GAA, and partnership with Tesco, we have something to suit all customer tastes and interests right across the country.

We’re delighted to be extending this partnership until 2026 and look forward to another great 7 years working with Crownway Entertainment, Live Nation and the Bord Gáis Energy Theatre team to enhance the experience of both theatre goers and our customers".

John Gallagher, Chairman of Crownway Entertainment said: "This has been a great partnership and its extension is an endorsement of the quality and value of the product and of the staff operating the Bord Gáis Energy Theatre. As owner of the Theatre, Crownway is committed for the long term to continually invest in making it a world class entertainment venue and a landmark building for the city."

Mike Adamson, CEO of Live Nation Ireland said,'We are delighted that Bord Gáis Energy has extended its naming rights sponsorship with the Theatre.  It is always exciting to work closely with a company whose customers share our passion for theatre and entertainment. The renewal of the partnership is in many ways more significant than when we first came together, as it portrays an existing successful partnership that both parties wish to continue.'

'The Bord Gáis Energy Theatre has entertained over 4.5 million theatre goers since opening in 2010 with a huge variety of performances. The diversity of our performances will continue, enabling us to provide excellent shows and benefits for Bord Gáis Energy’s customers.’

For further information:
Joanne O'Sullivan, Teneo PSG, 086 156 6985
Claire Smith, Bord GGáisis Energy, 086 027 9075