Imagine A Better Way Workshop Series

One of the greatest challenges for any business owner is how to attract new customers and raise the profile of your business. It tends to be both costly and time consuming and often ends up as bottom of the list of priorities.

As part of our new brand positioning ‘Imagine a better way’, Bord Gáis Energy want to help businesses by launching our Imagine A Better Way Workshop Series providing invaluable insights, tips and practical advice on media strategy, branding and public relations.

Taking place in August, each one-hour workshop will focus on a specific aspect of marketing and will be tailored to the specific needs of your business.

The workshops will be delivered by experts from the Bord Gáis Energy marketing team and their award-winning agencies Teneo, Mindshare and Wilson Creative with the goal of inspiring SMEs to imagine a better way to do business in today’s changing world. Each workshop will be limited to a maximum of 20 attendees to give each business owner enough time to ask any relevant questions.

Register now

If you are interested in attending one of our workshops, email businesscomp@bordgais.ie with the following details:

  • Company Name
  • Attendee Name and Title
  • In no more than 250 words, how has your business changed/adapted in the last 18 months?
  • Your social media handles (if you have any) e.g. @bordgaisenergy
  • Workshop of your choice:
    • PR
    • Media
    • Brand

Imagine A Better Way Workshop -1

Title: Media: How you can approach planning your media and communications in 2021

When: 12 August at 7pm-8pm

About this workshop: In an ever-changing media landscape, finding the right medium amongst a diverse media landscape to reach your customers is now more important than ever.

Join Peter Flanagan from award winning agency Mindshare for a one-hour workshop on how your business can approach planning media and communications in 2021. The workshop will provide invaluable insights and helpful tips on how to maximise your paid media strategy, research and advice on selecting the right platforms to reach your customers as well as best-in-class examples from around the world.

Imagine A Better Way Workshop -2

Title: Branding: Best practice in visual identity

When: 19 August 7pm-8pm

About this workshop: What’s your brand story? How does your logo, your ads, your imagery show your brand story without having to explain it in words all the time?

Join visual and brand identity expert Brian Wilson from award winning design agency Wilson Creative for a one-hour workshop on best practice visual identity building and how to get your brand story into the heart of your visual identity system so it inspires everything you do. This is a practical workshop that will explain Wilson Creative’s design system for creating consistent and brilliant identities, with helpful hints and tips on what makes a great identity that will ensure your business is communicating in the best possible way.

Imagine A Better Way Workshop -3

Title: PR: The power of storytelling. Best practice in brand communications

When: 26 August 7pm-8pm

About this workshop: How do you generate news for your business? Are you getting the most from your communications?

Join brand communications experts Angie Grant and Kate Wilkinson from award winning agency Teneo for a one-hour workshop on how to successfully tell your brand story through clever and engaging communications. This practical workshop will provide businesses with helpful hints and tips on what makes a newsworthy story for consumers and media as well as practical advice on how to generate news for your business.

Register now

If you are interested in attending one of our workshops, email businesscomp@bordgais.ie with the following details:

  • Company Name
  • Attendee Name and Title
  • In no more than 250 words, how has your business changed in the last 18 months?
  • Your social media handles (if you have any) e.g. @bordgaisenergy
  • Workshop of your choice:
    • PR
    • Media
    • Brand

Why attend one of our workshops?

  • Intimate: Our workshops are capped at 20 participants per session.
  • Experienced: Credible, award winning and experienced presenters covering foundations to pro tips and tricks.
  • Actionable and Hands-On: Get focused, action-oriented marketing training to help grow your business.
  • Resources: Take-away resources for you to implement across your business.
  • Profiling: Bord Gáis Energy will give some attendees the opportunity to have their business profiled