It's Anyone's Game

Our new 2023 GAA Ad 

Introducing our new TV ad, which showcases the welcoming nature of our national sport.

Hurling is a game for all. It brings us together and sets us apart. 

It's Anyone's Game

It’s Anyone’s Game forms part of Bord Gáis Energy’s ongoing commitment to using our high-profile sponsorship to champion hurling across the country, promote positive discussion around inclusivity and demonstrate that hurling is a place for everyone. 

To do this, we have once again teamed up with hurling legend Joe Canning and Limerick hurler Gearóid Hegarty to launch this campaign. 

Other high-profile personalities taking part in the initiative include activist and sports journalist Joanne O’Riordan, former Leitrim hurler Zak Moradi and former Cork hurler Seán Óg Ó hAilpín.

It's Anyone's Game
Legends tour in Croke Park

The Legends Tour Series of Croke Park

Every year we give Rewards Club members the opportunity to attend a number of exclusive tours of Croke Park with a GAA legend. On 26 May, Bord Gáis Energy and the GAA Museum announced the return of the popular GAA Legends Tours featuring a stellar line-up of Gaelic Games icons. 

The series was launched at Croke Park by Mayo’s Lee Keegan and Tipperary’s Pádraic Maher. To find out the list of Tours and book your place, take a look at all the information here.

Unmissable legends

Our Ambassadors

We’re very proud of our It's Anyone's Game ambassadors Joe Canning of Galway and Gearóid Hegarty of Limerick. 

Joe Canning in Croke Park

Joe Canning

  • Former Galway GAA Senior Hurler
  • Club: Portumna GAA
  • 2017 All-Ireland winner
  • 2017 Hurler of the Year
Gearoid Hegarty in Croke Park

Gearóid Hegarty

  • Limerick GAA Senior Hurler
  • Club: St. Patrick’s GAA
  • 2018, 2020, 2021, 2022 and 2023 All-Ireland winner
  • 2020 Hurler of the Year