It's Anyone's Game
Our new 2023 GAA Ad
Introducing our new TV ad, which showcases the welcoming nature of our national sport.
Hurling is a game for all. It brings us together and sets us apart.
It's Anyone's Game
It’s Anyone’s Game forms part of Bord Gáis Energy’s ongoing commitment to using our high-profile sponsorship to champion hurling across the country, promote positive discussion around inclusivity and demonstrate that hurling is a place for everyone.
To do this, we have once again teamed up with hurling legend Joe Canning and Limerick hurler Gearóid Hegarty to launch this campaign.
Other high-profile personalities taking part in the initiative include activist and sports journalist Joanne O’Riordan, former Leitrim hurler Zak Moradi and former Cork hurler Seán Óg Ó hAilpín.



The Legends Tour Series of Croke Park
Every year we give Rewards Club members the opportunity to attend a number of exclusive tours of Croke Park with a GAA legend. On 26 May, Bord Gáis Energy and the GAA Museum announced the return of the popular GAA Legends Tours featuring a stellar line-up of Gaelic Games icons.
The series was launched at Croke Park by Mayo’s Lee Keegan and Tipperary’s Pádraic Maher. To find out the list of Tours and book your place, take a look at all the information here.

Our Ambassadors
We’re very proud of our It's Anyone's Game ambassadors Joe Canning of Galway and Gearóid Hegarty of Limerick.

Joe Canning
- Former Galway GAA Senior Hurler
- Club: Portumna GAA
- 2017 All-Ireland winner
- 2017 Hurler of the Year

Gearóid Hegarty
- Limerick GAA Senior Hurler
- Club: St. Patrick’s GAA
- 2018, 2020, 2021, 2022 and 2023 All-Ireland winner
- 2020 Hurler of the Year
