Unmissable GAA rewards

About Bord Gáis Energy and the GAA

As sponsor of the GAA Senior All-Ireland Hurling Championship and GAA Legends Tour Series of Croke Park, we create Unmissable Rewards to thank you for your loyalty. 

This year, Bord Gáis Energy launched The Gift of the GAAB – the search for Ireland’s most Hurling To The Core pundit from the army of fans who follow their counties’ fortunes through thick and thin.

After nearly two years of being confined to watching beloved teams on television, they will be back out in force this season as they follow the Senior All-Ireland Hurling Championship action at grounds around the country.

The Wexford family from GAAGAA Box.

For too long, these hurling mad experts have been forced to sit idly by, under-appreciated by their friends and unrecognised by the public watching countless reality shows emerge to cover almost every other talent - singing, dancing, cooking, painting, pottery and all the rest.

This year, that changes for good with the launch of Bord Gáis Energy’s new reality show, The Gift of The GAAB, which will find Ireland’s next top pundit from the ranks of hurling fans.

You can watch The Gift of The GAAB on Bord Gáis Energy’s #HurlingToTheCore YouTube channel throughout the Senior Hurling Championship.

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Our Ambassadors

We’re very proud of our #HurlingToTheCore ambassadors Joe Canning of Galway and Gearóid Hegarty of Limerick. 

Joe Canning standing beside a goal with a hurl

Joe Canning

  • Former Galway GAA Senior Hurler
  • Club: Portumna GAA
  • 2017 All-Ireland winner
  • 2017 Hurler of the Year

Gearóid Hegarty

  • Limerick GAA Senior Hurler
  • Club: St. Patrick’s GAA
  • 2018, 2020 and 2021 All-Ireland winner
  • 2020 Hurler of the Year